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2010 Wingspread Schedule and Materials
From July 15-17, Smart Growth America hosted a conference titled “Strategic and Tactical Training for Smart Growth Advocates” at the Wingspread conference center in Racine, WI.
By Claire W., July 24, 2010
smartgrowthamerica.org/smartgrowthusa/wp-content/uploads/2010/07/wingspread-icon-lg1.png" alt=" title="wingspread-icon-lg" width="200" height="200" class="alignright size-full wp-image-12828" />From July 15-17, Smart Growth America hosted a conference titled “Strategic and Tactical Training for Smart Growth Advocates” at the Wingspread conference center in Racine, WI. The following materials from the conference provide a range of tips for successful smart growth advocacy.
Downdload the full conference agenda (PDF)
Download a full list of conference participants (XLS)
Conference materials:
Wednesday, July 15th
5:00 PM Plenary Session
8:30 PM Informal Evening Program
Thursday, July 16th
8:30 AM Building Power to Win Key Smart Growth Policies
- Presentation: From Paper to Power: Know it, Show it, Grow it (PDF)
- Break-out Session Exercise: Five Actions for Power (DOC)
- Facilitated Power Mapping Activity (PDF)
10:30 AM Building Your Campaign for Success
- Presentation: Building Your Campaign for Success (PDF)
- Tip Sheet for Grasstops Organizing (PDF)
- Tip Sheet for Sign-On Letters (PDF)
12:00 PM Introduction to Campaign Planning Exercise
2:00 PM Messaging and the Media
- Presentation: Messaging and the Media (PDF)
- Editorial Board Meetings and Memos (DOC)
- Media Advisories (DOC)
- Media Pitch (DOC)
- Op-eds and LTEs: Let Out Your Inner Pundit (DOC)
- Press Release: Making Yours Stand Out (DOC)
- Building Better Press Lists (DOC)
- Spokesperson Tips: Making Your Voice Heard (DOC)
4:30 PM Extending Your Campaign Message and Power Building Through Strategic Events
- Presentation: Strategic Events (PDF)
- Power Prism Handout (PDF)
- Tip Sheet on holding a strategic event (PDF)
8:30 PM T4America/Transportation Focus Group Results
- T4 America Transportation Message Development: Results from Focus Groups (DOC)
- Memo of Focus Group Research Findings (DOC)
Friday, July 17th
9:00 AM Smart Growth Community Case Studies
- Minnesota Case Study (DOC)
- Minnesota’s Building Sensible Communities Campaign (PDF)
- Oregon Case Study (DOC)
- Washington Case Study (DOC)
11:00 AM Campaign Planning – Winning the Tough Fights
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